What Is Clienteling?
Proactively managing and creating relationships with your customer base is how we define clienteling. When clients are pondering a purchase, we want them to think about your stores, simple as that. We have developed an enterprise-wide, cloud-based solution to help associates understand their clients, so clients feel like your brand gets them and their lifestyle.Cultivate the relationship with a dual-facing application.
With the majority of retail revenues still coming from the store channel, improving the in-store experience with better information, better selling tools, and a more robust relationship manager can have a dramatic effect on conversion rates and revenues. With ever increasing competition it’s imperative that retailers focus on developing strong relationships with clients. We focus on making applications that provide a more bespoke engagement with each of your customers. This way, every customer actually enjoys shopping at your store and dealing with your associates, instead of avoiding them.
Suited for a retailer and staff of any size.
We understand that there are differences from one retailer to another. After all, these differences are what contribute to varied customer shopping experiences. A smaller boutique’s store operations may vary and technical support may not be as easy to come by as a larger department store. Heck, sales associates in one environment may not know co-workers’ names as they’re dispersed throughout 3 floors, whereas associates in smaller shops work side-by-side. We’ve taken these factors into account for every aspect of our application. Features simply make sense, and are integrated in intuitive and easy-to-learn ways used by general associates or niche personal shoppers.Why the cloud?
Having a centralized and secure management and accessibility of information now allows those customers who shop in Miami during the Spring and New York City in the Fall to be treated and served as if they were shopping in their Los Angeles home store.
Leveraging the cloud allows us to better tailor and maintain deployments for varying retailer operations. The elasticity effect of this infrastructure equates to more efficient network usage as the cloud only expands when in demand. Enterprise-wide visibility within an application no longer requires the sunk cost and upkeep of on-site servers, hardware, and software, which may turn into legacy systems every 5 years.
We also feel it’s unfair for a user to be tied to one particular type of device when using our product. Since the presentation of our application is delivered through a browser, there is no longer a need for a retailer to be constrained to one piece of hardware.
Video walkthrough
5 Reasons Why Clients and Associates Will Benefit
1. Clients will be treated their way
Sales associates are fashion advisers and your brand's ambassadors to clients. Establishing trusting relationships takes time. By informing an associate about a client’s habits/likes helps associates quickly get acclimated with clients they might never have helped before, allowing them to create bespoke sessions for each client. Customers will now see that they’re being placed first, not their potential purchases.
2. Clients will be given great advice
Having clientele & product information displayed in intuitive and integrated manners provides associates with a platform for knowing what clients like to be contacted about, and what they should avoid. We've also incorporated a self-learning style algorithm to suggest items to an associate that fit particular clients' styles.
3. Staying in contact is now easier
Remaining in you client's mind is now easier than ever. An associate can now shop for a client with or without their presence. Outfits can be created & sent, and appointments can be booked all within a few taps on the screen. Sales do not need to be the primary reason for contact---an associate has the ability to be informed about critical events in their clients’ lives, such as birthdays, anniversaries, weddings, and more.
4. Associates can plan & prioritize
Knowing which customers frequent your stores often and their purchasing potential, along with the 20% that make up 80% of your quarterly sales, allows an associate to better prioritize themselves. Automatic alerts will inform associates about customers who have not been in for 30 days.
5. Practice will make perfect
Daily interaction with product information, and learning about new lines and how they stand out amongst competition all contribute to an associate’s ability to persuasively present. Having such a familiarity with a product line when presenting to a client leads to clients wanting to interact with your associates, and not avoiding them.
